Privacy Policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data by which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Aurora Attire. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the site
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or otherwise used. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Partially, the cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work with advertising partners to help make our website more interesting to you. For this purpose, in this case, cookies from partner companies may also be stored on your hard drive when you visit our website (cookies from third parties). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for the respective browsers under the following links:

Please note that if cookies are not accepted, the functionality of our website may be limited.

4) CONTACTING US

When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, then an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your inquiry; this is the case if it can be inferred from the circumstances that the relevant facts have been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract processing. After complete execution of the contract or deletion of your customer account, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our side, about which we inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have explicitly confirmed to us that you agree to the sending of newsletters. We will then send you a confirmation email asking you to confirm by clicking a corresponding link that you want to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you subscribe to the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of subscription to be able to trace any possible misuse of your email address at a later time. The data collected by us when subscribing to the newsletter will be used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this purpose, we do not need to obtain separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, no email will be sent by us. You are entitled to object to the use of your email address for the above-mentioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning. For this, you only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.

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PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data by which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Luvi. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the site
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or otherwise used. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) COOKIES

To make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Partially, the cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We may work with advertising partners to help make our website more interesting to you. For this purpose, in this case, cookies from partner companies may also be stored on your hard drive when you visit our website (cookies from third parties). If we cooperate with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for the respective browsers under the following links:

Please note that if cookies are not accepted, the functionality of our website may be limited.

4) CONTACTING US

When contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used solely for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at concluding a contract, then an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your inquiry; this is the case if it can be inferred from the circumstances that the relevant facts have been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract processing. After complete execution of the contract or deletion of your customer account, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by our side, about which we inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have explicitly confirmed to us that you agree to the sending of newsletters. We will then send you a confirmation email asking you to confirm by clicking a corresponding link that you want to receive newsletters in the future.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you subscribe to the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of subscription to be able to trace any possible misuse of your email address at a later time. The data collected by us when subscribing to the newsletter will be used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this purpose, we do not need to obtain separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, no email will be sent by us. You are entitled to object to the use of your email address for the above-mentioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning. For this, you only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If we use payment service providers, you will be explicitly informed about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of Payment Service Providers (Payment Service Providers)

  • PayPal If you pay via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will forward your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as it is necessary for the payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be forwarded to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. The result of the credit check regarding the statistical probability of default is used by PayPal for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is included in the calculation of the score values, among other things. For further data protection information, including information about the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data, if this is necessary for the contractual payment processing.

  • SOFORT If you select the "SOFORT" payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on your information communicated during the order process along with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is carried out exclusively for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this. You can find more information about SOFORT's privacy policy at the following Internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACTING FOR REVIEW REMINDERS

Own review reminder (no dispatch by a customer review system)

We use your email address for a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your explicit consent during or after your order in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins with Shariff solution

Special additional customs clearance costs and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is established with Facebook's servers. When you click the button, a new browser window opens and loads the Facebook page, where you can interact with the plugins there (possibly after entering your login data).

Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights and settings options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ plugins with Shariff solution

Our website uses so-called social plugins ("plugins") from the social network Google+, which is operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is established with Google's servers. When you click the button, a new browser window opens and loads the Google+ page, where you can interact with the plugins there (possibly after entering your login data). Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights and settings options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin with Shariff solution

Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link. This type of integration ensures that when you access a page on our website that contains such buttons, no connection is established with Instagram's servers. When you click the button, a new browser window opens and loads the Instagram page, where you can interact with the plugins there (possibly after entering your login data). Instagram LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights and settings options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to serve ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed multiple times. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

In addition, DoubleClick can use cookie IDs to record conversions that relate to ad requests. This is the case, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or not logged in, it is possible that the provider will obtain and store your IP address.

If you wish to opt out of this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.de/settings/ads, where this setting will be deleted if you delete your cookies. Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at www.aboutads.info and make the corresponding settings. Finally, you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For more information about DoubleClick by Google's privacy policy, please visit: https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. We can determine the success of individual advertising measures in relation to the data of the advertising campaigns. The aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked across AdWords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this usage by deactivating the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) lit. f GDPR.

Google LLC, based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

For more information about Google's privacy policy, please visit: https://www.google.com/policies/privacy/

You can permanently disable cookies for ad preferences by preventing them from being placed on your computer in your browser software settings or by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain features of this website may not function or may be restricted if you have disabled the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address truncated by the last octet prior to its storage using the "_anonymizeIp()" method) will generally be transmitted to and stored by Google on servers in the United States.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by truncation and excludes direct personal reference. By means of this extension, Google truncates and thereby anonymizes your IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before the transfer of data to the United States takes place. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. In these exceptional cases, this processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services relating to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively to the browser plugin or within browsers on mobile devices, you can click the following link to place an opt-out cookie that prevents future collection of your data by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. When you first access a page, a unique, permanent, and anonymized ID is assigned to you, which is set across devices. This allows interaction data from various devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can disable it using a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, you can click on the following link within browsers on mobile devices to set an opt-out cookie that prevents future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click this link again): Disable Google Analytics

For more information on Universal Analytics, please visit: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING / REMARKETING / RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Procedure

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, user behavior can be tracked after they have viewed or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimize future advertising efforts.

The data collected is anonymous to us, therefore it does not provide us with any conclusions about the identity of users. However, Facebook stores and processes the data so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/).

You can allow Facebook and its partners to place advertisements on and outside of Facebook. For these purposes, a cookie can also be stored on your computer. These processing operations are only carried out with your express consent pursuant to Art. 6 (1) lit. a GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are older than 13 years. If you are younger, we ask you to obtain permission from your legal guardians.

Facebook Inc., based in the USA, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can set your internet browser so that cookies can no longer be stored on your computer in the future or cookies already stored are deleted. However, deactivating all cookies may mean that some functions on our website can no longer be executed. You can also deactivate the use of cookies by third parties such as Facebook on the following website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which enables us to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising based on the pseudonymous cookie ID and the pages you visit.

Processing is based on our legitimate interest in optimal marketing of our website pursuant to Art. 6 (1) lit. f GDPR. Further data processing will only take place if you have consented to Google linking your Internet and app browsing history to your Google account and using information from your Google account to personalize ads that you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target audience lists for cross-device remarketing purposes. For this purpose, your personal data is temporarily linked by Google Analytics with Google Analytics data in order to create target groups.

You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/

Alternatively, you can inform yourself about the setting of cookies and make settings for this purpose on the website of the Digital Advertising Alliance: www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU. For further information and the privacy policy regarding advertising and Google, please visit: https://www.google.com/policies/technologies/ads/

  1. RIGHTS OF THE DATA SUBJECT 13.1 The applicable data protection law grants you comprehensive rights vis-à-vis the controller regarding the processing of your personal data (rights of access and intervention), about which we inform you as follows:

Right of access pursuant to Art. 15 GDPR: You have the right to obtain confirmation as to whether or not personal data concerning you are being processed, and, where that is the case, access to the personal data and specific information, including the purposes of the processing, the categories of personal data concerned, the recipients or categories of recipients to whom the personal data have been or will be disclosed, the envisaged period for which the personal data will be stored, the existence of the right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the source of your data if not collected from you, the existence of automated decision-making, including profiling, and, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing, and the right to be informed about the appropriate safeguards pursuant to Art. 46 GDPR relating to the transfer of your data to third countries;

Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and, if necessary, the completion of incomplete personal data stored by us;

Right to erasure ("right to be forgotten") pursuant to Art. 17 GDPR: You have the right to obtain the erasure of your personal data without undue delay under certain conditions specified in Art. 17 (1) GDPR. However, this right does not apply, in particular, where the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims;

Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to obtain restriction of processing of your personal data under certain conditions, for example, if you contest the accuracy of the data, if the processing is unlawful but you oppose the erasure of the data, if we no longer need the data for the purposes of the processing but they are required by you for the establishment, exercise, or defense of legal claims, or if you have objected to processing pending the verification of whether our legitimate grounds override yours;

Right to notification pursuant to Art. 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing against the controller, the controller is obligated to communicate any rectification or erasure of personal data or restriction of processing to each recipient to whom the personal data have been disclosed, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format, or to request transmission to another controller, where technically feasible;

Right to withdraw consent pursuant to Art. 7 (3) GDPR: You have the right to withdraw your consent to the processing of your data at any time with effect for the future. In the event of withdrawal, we will delete the relevant data without undue delay, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;

Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

  1. DURATION OF STORAGE OF PERSONAL DATA The duration of the storage of personal data is based on the respective statutory retention period (e.g., commercial and tax retention periods). After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer necessary for the fulfillment of contractual obligations or initiation of contracts on our part and/or there is no longer a legitimate interest on our part in the continued storage.